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Work for something because it is good, not just because it stands a chance to succeed.

~ Vaclav Havel

We’ve been fortunate to work with Metropolitan State College of Denver for many years on assessing, refining and reflecting the College’s unique brand identity in the landscape of Colorado higher education. When Metro State’s in-house creative team asked us to translate how we viewed the distinct urban-based college brand into a fresh, new advertising campaign concept, Sector Brands partnered with graphic designer Bryant Fernandez to conceive ‘Degrees of Impact’. Reflecting the many programs and ways that Metro State directly impacts the lives and communities it serves, the campaign was whole-heartedly embraced by Metro State and was launched through a multi-media campaign involving print, radio, television, street banners, outdoor billboards and more.