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Work for something because it is good, not just because it stands a chance to succeed.

~ Vaclav Havel

As one of the nation’s most productive and progressive agricultural communities, Yuma County, Colorado needed a new brand strategy, brand identity, visual graphics and website to reflect the abundance and vitality of its unique rural community, lifestyle and economy. Working with art director and designer Anthony Castellano, Sector Brands translated their ‘Go Ahead’ brand mantra into a range of compelling and contemporary communications materials that supported the County's business development efforts and crafted a key message platform and core public relations materials that helped to position Yuma County in a Time magazine feature article as one of the most innovative agricultural counties in the U.S.