Branding for the Greater Good




Sector Brands offers a full range of strategic branding, communications planning and creative execution services designed to empower organizations across multiple sectors with the insights, strategies and tools needed to achieve stronger organizational results and community impact. Our services include:

  • Brand Strategy Development

  • Graphic Identity Development

  • Key Message Development and Training

  • Brand Launch Planning and Execution

  • Communications Assessments

  • Brand Assessments

  • Marketing Planning

  • Public Relations Planning

  • Creative Campaign and Material Development

  • Website Marketing and Website Development

  • Social Networking Strategies


Stacy Lewis, Principal

Stacy Lewis is a 20-year veteran in the world of marketing strategic planning, branding, positioning and creative program development. Having led her own brand consulting practice and served as creative director and brand strategist at various Denver advertising agencies, Stacy is now principal of Sector Brands.

Lewis’s career path has included serving as a senior vice president at MGA Communications, as well as creative director at MGA, Hamilton Sweeney Advertising and Kinzley-Hughes Advertising and Public Relations in Denver. She began her career at Heintz-Barton Advertising as account manager, copywriter and promotions director. Stacy has helped a wide range of clients across multiple sectors, including healthcare, higher education, government, consumer products and business-to-business service and economic development to maximize their organizational impact and clarity through the development of authentic and emotionally-compelling brands. A frequently requested speaker, Stacy has presented her approach on purpose-driven branding to a wide range of audiences, including foundation directors, non-profit organizations, communities, students and CEO’s. Stacy served as the 2001-2002 Chairwoman of the Denver Advertising Federation, and was named 2002 Advertising Professional of the Year. Stacy is actively involved in serving the community, having volunteered for a number of organizations and boards, including Jewish Family Service, the Conflict Center, Transplant Council of the Rockies, MS Society, COMPA food ministries, Sewall Child Development Center, Women’s Bean Project, Children’s Treehouse Foundation and Metro Volunteers. An aspiring artist and painter, Stacy enjoys experimenting with new abstract creations on canvas, spending time with her husband, and taking in the great outdoors of Colorado via foot, bike, snowshoes or skis.




If you’re only as good as the company you keep then we’re very fortunate to have a stellar network of talented partners to help us craft and bring our brands to life. From social media, public relations and fund raising specialists, to copywriters, art directors and designers, we carefully select our partners to match the distinct needs of our clients’ unique branding efforts.


Kristi is a creative director and copywriter extraordinaire bringing more than 25 years of refreshing, award-winning and strategically-smart communications campaigns for a full range of for-profit, nonprofit and cause-related clients. Blending a powerful creative mind with a true heart for the consumer, Kristi’s work is well-known for its authentic, on-target and oftentimes humorous connection with the marketplace. Adept at concept development, writing, directing and producing creative campaigns for a full range of mediums, Kristi served as creative director for some of Denver’s leading ad agencies before starting Good Juju, a team of freelance creative gurus dedicated to communications for good causes.


Doug brings over 20 years of design experience working in studios and agencies in Boston, San Francisco, Aspen and Denver. With an extensive background in the development of brand identities, design systems, brand guidelines, print and digital collateral for a wide range of industries and clients, Doug is an invaluable thought partner and problem solver when it comes to translating brand strategy into compelling design solutions.


Michele is a strategically-savvy graphic designer with over 20 years of experience in helping organizations use the power design to more effectively tell their brand story. A master problem solver adept at graphic identity creation and collateral development, Michele uses her strong conceptual insights, communication skills and attention to detail to enable big ideas to fly—especially on limited budgets. Michele is owner of One L Design, an independent design studio in Denver.


Rob is the owner Trajectory Insights, a consumer insights firm based in Denver whose primary goal is helping clients achieve their growth strategies. Rob has over 20 years of consumer insights and new product development experience, including managing, analyzing and developing insights from data across quantitative and qualitative methodologies.


Marcel is a master designer who brings over 25 years of international and national design expertise in brand identity development, environmental graphic design and website design for a wide range of industries. Driven by the belief that design without strategy is merely decoration, Marcel is adept as translating complex ideas into unique, powerful and compelling design solutions that reflect the ‘essence’ of every brand. Currently, Marcel is owner of FreshBrand, a brand identity and web design office.

Jennifer Watson

Jennifer is the owner of Elephant PR and has more than 20 years of experience in communications planning, message development, community relations, public policy and research. Jennifer’s professional experience spans multiple sectors, including non-profit, government and for-profit with deep experience in municipal communications, public relations and government relations.