Our Process is a Journey


The Destination: Your Passionate Brand

Passion brands have a clear and powerful purpose. Their product or service is intricately tied to emotion – a sense of belonging, a belief, a cause and more. Their work gives meaning to our lives and invites us to engage with them through our minds and our hearts. Our first job as brand strategists is to uncover that passion. Sector Brands leverages a uniquely empowering and engaging inside-out branding Discovery process that helps organizations transform their passion, vision, mission and values into purposeful brand strategies, messages, tools and programs to achieve greater impact in the communities or markets they serve.


Internal Discovery

Using a blend of facilitation, group exercises, robust information gathering and review and interviews, we start by uncovering your unique organizational offerings, audiences, passions, purpose and history.


External Discovery

We then shift gears and look outside, taking a hard look at your competition, your target markets, industry trends and most importantly, how your marketplace sees themselves and you. Getting to the heart of the market’s self perceptions, emotional drivers and motivations to engage with you is critical to uncovering your most purposeful brand. Depending on the scope of the project, our external assessments can range from informal interviews or focus groups to larger scale, qualitative and quantitative research.


Closing the Gap

How you see yourself vs. how the outside world sees you is called the brand gap. It is also where your most powerful brand option resides. We’ll share our findings and insights from our internal and external assessment and demonstrate your most powerful brand options.


Crafting Your Purposeful Brand

Sector Brands will craft an emotionally-compelling and purpose-driven brand strategy and communications platform that will align all organizational assets under one clear brand promise and message framework. This platform will be the foundation to attract and inspire advocates and ‘believers’ to your service, product or cause.


Brand Deliverables

From there, we integrate your unique brand and position strategy into a wide range of brand deliverables, depending on your specific needs. Sector Brands offers a full range of brand communication support services to deliver your new brand strategy.



Seven Epiphanies from Our Process

Our Discovery process acts as a catalyst to help your organization:

  1. Rediscover your essence and core passions and re-energize your organization.

  2. Align your mission, vision, brand strategy and messages in a more purposeful and powerful way.

  3. Attract and inspire advocates and believers for your service, product or cause.

  4. Enhance your value by creating more meaningful brand connections, messages and experiences.

  5. Elevate your effectiveness and impact with your key audiences and the broader community.

  6. Strengthen your social purpose, social impact and financial strength through authentic, purpose-driven brand communications.

  7. Create the meaningful brand connections, messages and experiences you need to achieve your organizational goals while improving communities, lives and the planet around you.