Allied Jewish Apartments, one of Denver’s leading providers of senior housing and services, asked Sector Brands to evaluate and recraft the organization’s brand In order to enhance its role and value in the community and support its growth plans. We developed a new name for the organization–Kavod Senior Life–that incorporates the organization’s focus on respect for the elderly and aging well (Kavod is the Hebrew word for honor and respect). A new brand platform highlighted what the organization stands for: Honor. Community. Jewish Values.
Sector Brands then worked closely with its graphic design partner Spur to develop a new brand architecture, brand visual identity (i.e., logo, graphic standards, etc.) website and key collateral materials to better represent the vibrant, diverse and active community that the organization builds both inside its facilities and outside in the broader community through its varied programs and services.