Metropolitan University of Denver
Metropolitan State University of Denver
Run Your Own Road Campaign
Building on a longstanding brand campaign ‘Lives Transformed’ developed by Sector Brands,
MSU Denver wanted a new creative execution that would highlight the unique ‘transformational paths’ and bold stories of MSU Denver students while also reinforcing the University’s unique position as Colorado’s preeminent, public urban institution. The Run Your Own Road campaign leverages a mix of unique creative ‘urban’ elements while also giving a nod to the University’s mascot, the Roadrunner. The campaign featured print advertising, outdoor and social media.