Credit Union of Denver

 

Credit Union of Denver

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As one of Denver’s oldest and most established credit unions, Credit Union of Denver (CUD) knew it had an outdated image, a disorganized range of messaging and lacked a single value proposition around which the organization could differentiate its brand from other financial institution options, including banks. After developing a brand position that highlighted the many ‘smart’ aspects of being a CUD member, Sector Brands worked with graphic designer Marcel Venter to create a clean and contemporary new brand identity, graphic standards and material templates while retaining a sense of professionalism, stability and distinctness from other financial institutions.

 
 
 
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