Plant Select


Plant Select

Plant Smarter


Founded 35 years ago to fill a unique gap in the landscape industry, Plant Select is a leading source of plants designed to thrive in high plains and intermountain regions. As a non-profit collaboration among Colorado State University, the Denver Botanic Gardens and industry professionals locally and nationally, Plant Select needed a new brand platform that reflected its core differentiating qualities: adaptable, durable, water-wise plants that provide more garden beauty with less work. The result was an updated logo, new tagline and range of ‘brand extensions’ to promote the brand to consumers and industry members.

Graphic design partner Rassman Design

Super Squarebranding